OpenAI has announced the launch of ChatGPT ads in 31 European markets, including Lithuania — rollout is ramping up in stages, and advertisers can already prepare campaigns. We help your business be among the first — while competition is low and attention is high.
OpenAI has officially opened ChatGPT ads to the European Economic Area. Rollout in new markets happens gradually, and ads are shown below responses, clearly labeled "sponsored," with no influence on the ChatGPT answer itself.
Ads are shown to free-tier and lower-cost Go plan users — the majority of all ChatGPT users. Paid-plan users and minors don't see ads.
Campaigns run on a CPC or CPM basis with conversion optimization. Targeting by country (e.g. Lithuania only) and region is available.
Results are measured via the OpenAI Pixel and Conversions API — you'll see not just clicks, but real conversions on your website.
ChatGPT Ads Manager currently offers three ad formats — from a classic ad to product feeds for e-commerce.
An image, headline, description, and link shown below the ChatGPT response — similar to a typical search or social ad.
An invitation for the user to continue the conversation about a specific product or service, directly tied to your brand's context.
For e-commerce businesses — ads generated automatically from your product catalog, similar to Google Shopping.
You can choose campaigns for reach, clicks, or conversions. There's no Lithuanian auction history yet — you'll only see real prices for your market once your first campaigns are live, which is why it helps to work with a partner who already knows what to expect from US market data.
Average click-through rate (CTR) ranges from 0.7% to 1.8%, depending on industry. It's recommended to start with at least a €15 daily budget — enough for the system to gather data for optimization reasonably fast.
Works best for products and services where the buying decision involves comparison or advice.
Worth knowing: finance, health, and legal services require additional approval or are restricted outside the US. The EEA (and Lithuania) also has specific limits: Custom Audiences (email-list targeting) aren't available yet, and precise zip-code-level geo targeting isn't guaranteed everywhere. It's a weaker fit for very locally-oriented services and impulse purchases.
From account setup to day-to-day optimization — I help your business launch its first campaign correctly, without expensive trial and error.
Setting up your Ads Manager account, choosing goals, and building a campaign structure tailored to your business.
I check and configure access for the OAI-AdsBot and OAI-SearchBot crawlers so your site is properly indexed.
Setting up the OpenAI Pixel or Conversions API, UTM tagging, and one clearly defined primary conversion action.
Headlines, descriptions, and images written to answer a buyer's core questions right away.
Since there's no keyword auction here, I prepare the right context hints and landing-page content instead.
Regular budget and performance review with clear reporting, while the Lithuanian market is still taking shape.
We discuss your business, goals, and fit for ChatGPT ads.
We set up your website, tracking, and account for launch.
We build the campaign with the right budget and context hints.
We watch results through the 24–48h attribution window and adjust based on data.
The Lithuanian market is still taking shape, so here are answers to the questions we hear most often.
You pay per click (CPC, roughly €3–5 to start) or per impression (CPM, roughly €25–60 per 1,000 impressions) — similar to Google or Meta ads. Since there's no Lithuanian auction history yet, you'll only see exact pricing for your niche after your first campaigns.
Yes. Campaigns support country and region targeting, so you can limit delivery to the Lithuanian market.
Yes. Ad selection depends on conversation context, not a specific language, so Lithuanian conversations qualify the same way.
The biggest difference — there's no classic keyword auction. Ad delivery is driven by conversation context, landing-page content, and advertiser-supplied context hints, rather than bidding on a specific keyword.
No. OpenAI's ad system runs separately from answer generation — it has no ability to shape, rank, or otherwise alter the ChatGPT response itself.
No. Advertisers only receive aggregated, non-identifying data (e.g. total impressions or clicks) — there's no access to conversations, chat history, or personal data.
In Europe, personalization is currently limited and still in beta. Users control in Settings (Settings → Ad Controls) whether past conversation context can be used for ad selection at all.
Custom Audiences aren't available yet for EEA campaigns (including Lithuania), so targeting relies on conversation context rather than uploaded customer lists.
No. Only Free-tier and the lower-cost Go plan users see ads. Plus, Pro, Business, Enterprise, and Education subscriptions, as well as accounts identified as minors, don't see ads.
I recommend starting with at least a €15 daily budget and running the campaign for a few weeks — attribution data takes 24–48 hours to accumulate, and you'll want more than a single day of data for a meaningful read.
Yes. We have real ChatGPT Ads experience in the US market — we bring proven ad copy formats, bidding strategies, and measurement setups to Lithuania, not just theory.
No, this is a separate channel with its own Ads Manager account. I can help you launch ChatGPT ads on their own, or integrate them as an additional channel alongside existing Google Ads or Meta campaigns.
With a free 30-minute consultation, where we discuss your business, website readiness, and the right starting budget. You can submit an inquiry right here on this page.
Get in touch and in a 30-minute call we'll discuss how Google Ads, Meta Ads, SEO, or ChatGPT Ads can help your business.
